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Platinum VS. White Gold

Platinum is a precious metal and gold is a different precious metal. They are completely different. When platinum emerges from the ground, it is naturally white. Platinum stays naturally white throughout the years with no added maintenance. White gold, on the other hand, is simply yellow gold that has had other alloys added to it to make it appear white. Then, white gold often must be rhodium-plated. Rhodium is a member of the platinum group metals family, and it only covers the surface of the jewelry item. Often white gold jewelry tends to "yellow" with wear. Platinum is also approximately 60 times more rare than gold.

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TODIAMONDS.COM offers a wide selection of platinum jewelry, including platinum bands, platinum wedding rings and other platinum bridal jewelry. Besides platinum, we also have white gold, yellow gold, and rose gold. We manufacture all our jewelry. We also carry a huge selection of loose diamonds, diamond rings, engagement rings, diamond stud earrings, custom wedding bands, custom engagement rings and wholesale jewelry.